Jul 9, 2026
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4 min read
A founder told me restructuring felt like failure. Here's what I told him...
Jul 2, 2026
Plus a prompt that builds the “evidence file” for when the voice gets loud...
Jun 25, 2026
Trace the stress back to the system that's missing, then build it.
Jun 18, 2026
6 min read
The media-first shift looks like a big-budget story. The pressure actually hits smaller businesses first.
Jun 11, 2026
5 min read
Plus a prompt that maps out your first 90 days of a newsletter in about 15 minutes...
Jun 4, 2026
Plus a prompt that pulls the actual differentiator out of your business in 15 minutes...
May 28, 2026
Plus a prompt you can paste into Claude that maps your client acquisition system end-to-end and tells you where it's leaking...
May 21, 2026
Plus a prompt that tells you whether a rebrand is actually your next move...
May 14, 2026
Plus a free audit you can run on your own site in under 15 minutes...
Apr 29, 2026
Launching the Unthreaded Newsletter
Apr 16, 2026
Plus a prompt you can paste into Claude that gives you a 30-day content plan...
